Opportunities are the internal and external factors that offer untapped financial potential for your city. In today’s environment, most community leaders will inevitably explore ways to cut costs or increase revenues, but other opportunities may allow a city to market or brand itself as a destination point – much like when California’s Bay-Area transitioned into ‘Silicon Valley.’ Most opportunistic programs include capitalizing on trends, features or the economy within a particular region of the city. Some specific examples of potential opportunities within your community are:
• Intergovernmental cost sharing/consolidation of services
• Fee-based healthcare cost analysis and options
• Outsourcing opportunities that save money and make you more
responsive
• Economic incentive programs to stimulate private investment
It is important to work with local stakeholders such as school and park districts, chambers of commerce and regional organizations, ensuring that all areas are being included in the analysis and no potential opportunity is missed.